How to build the next security market of 100 billion traditional enterprises?
5 years ago Clicks
With the maturity of network technology, the popularization of smart phones and the improvement of people's security awareness, the civil security market has become an emerging market with great development potential. Reported that China has more than 200 million urban households, if you have a quarter of the urban households in the next five years to buy security products system, purchasing amount is expected to reach 50 million units, according to the calculation for each 1000 yuan, the market scale will reach 50 billion yuan, 10 billion yuan per year on average of market demand, and combined with the GDP growth rate, urbanization development speed and miniature enterprise, supermarket institutions such as the demand for light small security equipment, more will expand the market. This makes many home appliance enterprises, Internet enterprises and traditional security enterprises realize the vast civil security market, began to enter this emerging market. At present, the entire market is at a critical point of outbreak, which will cause a fierce battle in the future. As a traditional security enterprise with a long "eye covet" for the civil market, how will it seize the civil market of 100 billion?
The civil security market faces problems
Although our country civilian market is really big, but at present still face very big problem.
First, operational issues. If only the operator to operate can not make up for the cost of the market, so the manufacturer began to do the operation work. Manufacturers from the product to the operation of one-stop service, not only to facilitate the use of customers, and may be closer to the needs of users.
Second, the issue of application convenience. Users are not professional staff and are not familiar with product features. Therefore, customers should not be asked to do too many Settings when using the product. Plug and play is needed, otherwise customers will not use the product, which will cause faults and affect product reputation and market development. In addition, the product after-sales service should be thorough, if the product in the process of application problems, manufacturers can not quickly assist customers to solve the problem, will also affect the user admeeting and product reputation.
Third, capital problem. Average user is more sensitive to the price, the product price that wants to close citizen enough to the customer group of average family consequently, and product quality wants to have safeguard. Manufacturers in the development and production of civil products at the same time to consider the market to accept the price of the product level, control capital.
How to open civil market quickly
For the civil market, the demand depends on people's subjective consciousness, how to guide the demand security enterprises face the main problem. The expert view is to brand, humanize, and integrate multiple services:
First, it is difficult to complete the security task of the equipment alone, because of this, the integration of civil security products should be further improved, the kind of link up the upstream and downstream industry chain, can provide a package of security solutions, pay attention to the reputation of the manufacturers will win more market initiative. Second, the product design should pay more attention to the installation and use of simple, functional complete, with monitoring function, and alarm function. Third, usually the family installation wiring is more troublesome, more people are willing to choose wireless products to meet the needs of security monitoring, so civil security products to network, and mobile.
For the domestic market, we still need to strengthen research and development and provide products and systems with core competitiveness. At present, the installation of low-end products in industrial markets and large-scale projects at home or in shops is regarded as civil security. In fact, it is not innovative.
And the application place that sees product of civil safety is in family and village, because this product appearance also wants to do more beautiful and easy, color asks changeful, had better be able to cooperate the style that lives in to decorate, reflect science and technology feeling already, have the warmth of the home again. Finally, the civil market is quite price sensitive, and low - and medium-end products have obvious advantages here. If you want to do this market well, quality, low price and simplicity will be the key to success.
In addition, the civil security market still has a broad world that has great potential -- service. The first time a business sells a product or system, but the second time it sells a service. Product upgrading is also a concept of service. The 3-6 year life cycle of security products also creates huge secondary demand opportunities for enterprise products. Many security enterprises interested in making a difference in the civil field should pay special attention to it.
Conclusion: At present, the civil market has been "surging", for the traditional security enterprises, this market is full of opportunities and challenges of the emerging market, traditional security enterprises with cutting-edge technology and excellent products to seize the civil market, let us wait and see.
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